endorsed by nobody (this blog that is)

Being a big film star is so much fun. At the end of the day you could earn money in so many ways you didn’t even imagine possible.
I read today that Salman Khan is going to be brand ambassador of football in India. Would someone tell the geniuses who run the sport that football is a sport that needs no ambassador in India. Despite all the hoopla about cricket, football is still a sport which will get you 20 thousand screaming fans even for matches involving small fry teams anywhere in West Bengal, Kerala, Goa, Punjab and all of the north-east. If statistics are to checked – that is in case they are available- I’m sure the average turnout for any match in the Santosh Trophy should be higher than the Ranji Trophy finals, even if all five days are taken into account.
What the sport needs is a thousand Tata Football Academies like the one in Jamshedpur, the city from where I come. It requires a thousand Super Soccer tournaments that football-mad Russi Mody- when he was king of Tisco and affectionately called Maharaj- used to organise first at the Keenan stadium and then at the magnificent coliseum-like JRD Tata Sports Complex in the steel city. It used to be a week of football talk for the whole city and the crowds came in droves.
It needs television honchos to come up with an IPL-like glitz to get the game to Indian kid in a way he accepts the English Premier League. Forget the difference in standards.
It doesn’t need Salman Khan just like an IPL never needed the SRKs and Preity Zintas and the Shilpa Shetty’s who have used the game to promote themselves rather than the other way round.
Just as I fume over these things, a business paper tells me that SRK- all yellow teeth from the four packs of the cancer stick a day- is now set to endorse Colgate toothpaste. What next for SRK. Anti-wrinkle cream?
Think of small mercies, they did not get Ajay Devgan to endorse Colgate.
So I think Sanjay Dutt has a good chance of becoming brand ambassador of the Army-run Icchapore Small Arms and Rifle Factory in West Bengal. Shiney Ahuja could be one for Mahila Grih Udyog or the Women Welfare Department. Harbhajan Singh of the ‘riding a Hummer without a number plate’ fame can endorse the RTO.
Now what does someone like me- who loves all humanity and wants to live in peace with everybody in harmony and unity- endorse? The BJP?